After completing the design of the Joy Bible Camp brand, we were tasked with creating a brand-within-a-brand for their apparel and promotional items store. We started by developing a name that reflected camp nostalgia such as fishing and boating. We then added a totally unique element to the shop in the form of a Spin-Machine where guests could create their own individual shirt designs. Designs are created by placing the shirt on a bicycle powered turntable to create a unique one-of-a-kind shirt.