The Sara Lee Frozen Bakery family of brands offers a stand-out portfolio of culinary-inspired bakery favourites to Canadian foodservice customers.
Deliciously innovative options backed by industry insights ensure frozen bakery products are the right fit for their clients' operations. From thaw-and-serve to unbaked, their foodservice selections help deliver the very best to consumers.
For Sara Lee we created a catalog that reflected that devotion to quality foodservice. Building on a template from their American sister company, our design reflects a warm Canadian feel with warm wood textures and our familiar red and white colours. Various food item images were edited together to create "group shots" throughout the book.