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McGuire aproached me to develop a new logo because their original logo looked dated. The primary criteria for the new logo included being able to easily embroider (a service they do themselves for their customers). The logo is also used on their shipping boxes as well as their web site. With such a varied list of usages, the logo needed to remain simple and use no more than 2 colours.




Kerry Applin
Dramatic Graphic
Art & Design

362 Howell Road,
Oakville ON. L6H 5Y1