A summer camp in northern Ontario, needed a redesign of their on-site store. Previously known only as "the Bookstore".
we created the Spin Shop. A concept based around a spin art machine where customers can create their own designs on t-shirts.
The store also included a number of other items including non- spin art clothing, postcards, wristbands, buffs, dog tags, beverage holders and more.
Proceeds from sales go to support the camp so a far more effective marketing plan was needed to encourage people to make purchases.
By focusing the design more towards youth, reducing the visible stock and creating a bettertraffic flow, sales in The Spin Shop quadrupled the sales of the Bookstore from the previous season.